App Savvy: Turning Ideas into iPad and iPhone Apps Customers by Ken Yarmosh

By Ken Yarmosh

How will you make your iPhone or iPad app stand out within the hugely aggressive App shop? whereas many books easily discover the technical features of iPhone and iPad app layout and improvement, App Savvy makes a speciality of the company, product, and advertising components severe to pursuing, finishing, and promoting your app -- the materials for turning a good concept right into a really winning product. even if you are a marketer, clothier, developer, entrepreneur, product supervisor, or simply anyone with a distinct notion, App Savvy explains each step within the technique, with guidance for making plans a stable thought, attractive clients early and sometimes, constructing your app, and launching it with a bang. writer Ken Yarmosh information a confirmed strategy for constructing profitable apps, and provides a number of interviews with the App Store's such a lot fashionable publishers. find out about the App shop and the way Apple's cellular units functionality stick to directions for vetting and learning app principles Validate your rules with consumers -- and create an app they will be enthusiastic about gather your improvement group, comprehend bills, and determine a conceivable procedure construct your advertising and marketing plan once you increase your software attempt your operating app generally earlier than filing it to the App shop check your app's functionality and preserve strength purchasers engaged and enthusiastic 3 Myths approximately construction iPad/iPhone Apps1. Being Artistically or Technically Challenged Makes You UselessRoughly 30-40% of your app is set pondering together with discovering, a disciplined method of speaking to capability clients approximately your notion, and "mocking" your app in effortless to take advantage of software program instruments. no matter if you do not know easy methods to layout or improve an app, there is a lot to do earlier than officially development it.2. it really is most unlikely to discover humans to construct an AppToday, there are mobile-specific assets on hand, so one can make discovering those who may also help construct your app a lot more straightforward. And realizing the suitable inquiries to ask will let you be transparent approximately how a lot your app will price and the way lengthy it is going to take to build.3. advertising happens as soon as the App is AvailableStarting your advertising previous can assist improvement and vice versa. Following the correct steps to begin constructing and advertising and marketing your app even as will make your app significantly extra profitable as soon as it launches.

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Extra resources for App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

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Key for Figure 1-4: 1 Application Icon 2 Application Name 3 Developer (Company) Name 4 Application Description 5 Application Screenshots 6 Customer Ratings 7 Customer Reviews Figure 1-4. App Store listing on the iPhone for AudioBookShelf The customer feedback areas of the App Store listing—Customer Ratings and Customer Reviews—are populated by the input of customers who download the app (see Figure 1-5). Apple verifies that a person owns the app by requesting that a customer verify account credentials before a rating or review will be shown.

In particular, identify what customers are frustrated with or what they feel is lacking, as these represent opportunities for your app. Evaluating Your Idea 25 Figure 1-5. The Customer Ratings and Customer Reviews areas for an App Store listing on the iPad Ongoing awareness At some point, you may consider your exploration of the App Store and the app landscape done. Remember that hundreds and hundreds of applications are submitted to Apple every day, with the same amount being approved into the store.

Across the 80 million devices, this represents an app penetration of around 4%. 3 million × 4% = 52,000 users. 99 app, it could potentially earn $52,000— before Apple’s cut. And if it were priced higher, it could potentially earn even more! Similarly, market sizing can also help you figure out if you’re targeting too small of a niche. Perhaps you want to make an app to help wheelchair-bound Boston residents better navigate the city. 5% are in wheelchairs, which means a target market of 3,750 people.

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