Brand and Talent by Kevin Keohane

By Kevin Keohane


Many books speak about model, nonetheless extra approximately expertise, but top enterprises are figuring out their id as a service/product supplier is almost inseparable from their id as a spot that pulls, motivates and advantages from thriving talent.

In Brand and Talent, writer Kevin Keohane seems to be at how companies can higher speak with humans sooner than, in the course of and after their organization with the corporate. He provides a "joined up" strategy that encompasses the wishes of name, advertising, human assets, company communications, inner communications and IT. He integrates educational and advertisement proof, in addition to sensible recommendation and contains case experiences and interviews.

Show description

Read or Download Brand and Talent PDF

Best human resources books

First, Break All the Rules: What the Worlds Greatest Managers Do Differently

The best managers on the planet appear to have little in universal. They range in intercourse, age, and race. They hire enormously varied types and concentrate on diverse targets. but regardless of their transformations, nice managers proportion one universal trait: they don't hesitate to wreck almost each rule held sacred through traditional knowledge.

Developing Exemplary Performance One Person at a Time

Why is it that a few staff, despite their robust abilities and data base, nonetheless underperform? the reply may well lie in different root motives within the place of work: the surroundings or tradition, the on hand instruments and assets or a scarcity of structures or methods. separating a root cause-and its corresponding functionality chance- is step one in aiding an worker improve and develop.

Shared Capitalism at Work: Employee Ownership, Profit and Gain Sharing, and Broad-Based Stock Options (National Bureau of Economic Research Conference Report)

The historic dating among capital and hard work has advanced some time past few a long time. One rather noteworthy improvement is the increase of shared capitalism, a method during which employees became partial vendors in their businesses and therefore, in influence, either staff and stockholders. revenue sharing preparations and gain-sharing bonuses, which tie reimbursement on to a firm’s functionality, additionally replicate this new angle towards exertions.

Labor Supply (Cambridge Surveys of Economic Literature)

Exertions provide is a survey of and demanding advisor to fresh theoretical and empirical paintings on exertions offer versions, either static and dynamic. The chapters on fresh empirical reports and on dynamic types are of specific curiosity, simply because neither subject has up to now been mentioned in any aspect in regular texts.

Extra resources for Brand and Talent

Example text

In their book The Discipline of Market Leaders,10 Treacy and Wiersema ask a similar question: why do some companies outperform others, often within a virtually homogeneous category? Through a study of market leaders across sectors and industries, such as Wal-Mart, Dell, Southwest Airlines, Cott, Airborne Express, Atlantic Richfield, Home Depot, Intel and Sony a very clear theme emerged. And while their book is about strategic management (I don’t think the word brand appears at all), the implications for reputation management are clear.

These can include: Your organization ●● senior executives and leaders; ●● business and people managers; ●● employees – particularly new starters (and their families and friends); ●● contractors (and their families and friends); ●● former employees (alumni); ●● future (potential) employees. Other organizations ●● outsourced functions (HR, IT, etc); ●● suppliers; ●● partners; ●● regulators and government and related bodies; ●● media and analysts. The broader community ●● the investment community; ●● shareholders/investors; ●● environmental and corporate responsibility interests.

1 Apple The Apple brand remains the poster child for how to build a great global brand – a relentless focus on never settling for what the consumer thinks they want, and creating something they never imagined they needed. Captured in ‘Think different,’ Apple certainly does – and the hard work of maintaining that focus has driven their phenomenal success globally. Amazon Amazon has achieved their success for a variety of reasons – but their entire ecosystem is open, with one idea at its heart: ‘Content is geared toward you.

Download PDF sample

Rated 4.97 of 5 – based on 25 votes