By Christian Rudder
An audacious, irreverent research of human behavior--and a primary examine a revolution within the making
Our own info has been used to secret agent on us, lease and hearth us, and promote us stuff we don't desire. In Dataclysm, Christian Rudder makes use of it to teach us who we really are.
for hundreds of years, we've depended on polling or small-scale lab experiments to check human habit. at the present time, a brand new method is feasible. As we are living extra of our lives on-line, researchers can eventually notice us without delay, in titanic numbers, and with out filters. facts scientists became the hot demographers.
during this bold and unique ebook, Rudder explains how fb "likes" can expect, with astounding accuracy, a person's sexual orientation or even intelligence; how appealing ladies obtain exponentially extra interview requests; and why you need to have haters to be scorching. He charts the increase and fall of America's such a lot reviled note via Google seek and examines the recent dynamics of collaborative rage on Twitter. He indicates how humans convey themselves, either privately and publicly. what's the least Asian factor you could say? Do humans shower extra in Vermont or New Jersey? What do black ladies take into consideration Simon & Garfunkel? (Hint: they don't take into consideration Simon & Garfunkel.) Rudder additionally strains human migration over the years, exhibiting how teams of individuals stream from yes small cities to an identical immense towns around the globe. And he grapples with the problem of protecting privateness in a global the place those explorations are possible.
Visually arresting and whole of wit and perception, Dataclysm is a brand new method of seeing ourselves--a marvelous alchemy, within which math is made human and numbers develop into the narrative of our time.
From the Hardcover edition.
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Additional info for Dataclysm: Who We Are (When We Think No One's Looking)
On the one hand the movement towards telephone interviewing, especially in North America, led to the setting up of centralized telephone facilities where many interviewers worked simultaneously on a particular survey. This provided an opportunity for utilizing the power of a mainframe computer at the same location for data entry and for data analysis, and facilitated the development of computer assisted interviewing in which the questions themselves, the routing through the questionnaire, and a number of checks on the data were incorporated in the system.
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