Design Thinking Business Analysis: Business Concept Mapping by Thomas Frisendal

By Thomas Frisendal

​This publication undertakes to marry the techniques of "Concept Mapping" with a "Design considering" method within the context of commercial research. whereas some time past loads of cognizance has been paid to the enterprise strategy part, this ebook now focusses details caliber and valuation, grasp info and hierarchy administration, company ideas automation and company semantics as examples for enterprise innovation possibilities. The e-book exhibits the right way to take "Business inspiration Maps" additional as info versions for brand spanking new IT paradigms. In a fashion this books redefines and extends company research in the direction of options that may be defined as enterprise synthesis or enterprise improvement. company modellers, analysts and controllers, in addition to firm details architects, will enjoy the intuitive modelling and designing method provided during this e-book. The pragmatic and agile tools offered could be without delay utilized to enhance the best way organisations deal with their company options and their relationships.

"This e-book is a smart contribution to the knowledge administration neighborhood. It combines a theoretical origin with sensible equipment for facing vital difficulties. this is often infrequent and extremely worthwhile. Conceptual versions that converse company fact successfully require some extent of inventive mind's eye. As such, they mix the result of company research with communique layout, as is broadly coated during this book."

Dr. Malcolm Chisholm, President at Inc.

“Truly knowing enterprise specifications has continuously been an immense stumbling block in company intelligence (BI) initiatives. during this publication, Thomas Frisendal introduces a strong technique—business thought mapping—that creates a digital mind-meld among company clients and enterprise analysts. Frisendal does an excellent explaining and demonstrating how this software can increase the result of BI and different improvement initiatives ."

Wayne Eckerson, government director, BI management Forum

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Example text

This really loosened up the information visibility and led to much better insight. It also meant that the value chain can be followed elegantly in the data warehouse. What the distribution department does is to distribute on routes – for which they receive distribution packages, which are delivered to them by the logistics department. 34 4 Business Analysis Redefined The ideation phase thus consists of a number of attempts to find alternative ways to improve some aspects of the business. To stay in the enterprise as a building metaphor: Can we break down a wall, maybe?

Get rid of the unnecessary complexity. Generalization is a very powerful technique for reducing the size of the scope. ” 36 4 Business Analysis Redefined On the other hand, there are situations, where you are stuck due to lack of information. In that case you need to specialize, Get into the details and take it from there. Obviously this only works when having a dialogue with the business people. Who else would know how to “go down one level”? 7 Levels of Abstraction Often there is some confusion as to which level of abstraction you are looking at.

As stated above, workshops with brainstorming (cf. Chap. 4 above) is the best source of conceptual knowledge of all. All other sources should be considered complimentary. They may be useful in the preparatory stages (before the workshops) and/or as sources of detailed conceptual information – once the core business concepts are defined and in place in business concept maps. To emphasize the importance of brainstorming: During an ideation stage in a logistics company the context was stops on delivery routes.

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